Research On IP Product Marketing Strategy Of Jilin Telecom Communication Company

IP telephony is a change in the traditional voice business, the agreement is based on the Internet content into the telephone network technology business, and more traditional long-distance voice business, IP telephony products'technology has a very big advantage, effectively reduces the traditional long-distance phone prices; IP telephony technology breakthrough after a period of development phase, has entered the period of maturity. In 2000 after entering the commercial mass, IP operations have developed rapidly, market competition has gradually increased, the rapid increase in business volume, the IP-based voice communications rapid increase in the level, and have increasingly recognized that IP industry has tremendous potential, is the future direction of communications.Jilin Province is a relatively good area, fairly early 1997 presidential operations for IP telephone services marks the beginning of Jilin Province. Decades, the IP industry from the difficult start, disorderly competition to the current operating norms, the whole process of IP network size, level of services, communications and other capabilities, a significant development in terms of technology advancement, business diversification, network coverage is rapid development portfolio on a yearly basis. Currently Jilin six telecommunications operators in operating IP products, but due to their own reasons for the two major mobile operators, the basic cessation of IP products in the competition. Netcom, Railwaycom and telecom operators are rely on IP three fixed telephone, satellitecom rely on IP market is the main competitors.Jilin Telecom is the product of the State enterprise reform, in Jilin Province, a subsequent communication operators, in August 2003 the official market, the business will be the first principal attacking IP business, Jilin telecommunications maximize IP telephony products humanization objectives, emphasizing products from service functions to truly meet consumer needs. Packaging, promotion of a variety of IP products, such as long-distance 17901IP-round fight, 17969IP DDD telephone-operators sea on the same boat, 17,969 long-distance telephone affection - affection true, 190 long-distance business enterprises, VoIP business, after two years of effort in the IP industry has dominated But as management, experience, ideas and marketing support system platform, there are certain shortcomings and marketing of products are facing some problems.Jilin IP industry competitive, but because of IP products and technology to achieve flexible pricing advantages, increasing market demand, the market is still a...