The Internal Public Relations Effect Of Human Resource Training Of Real Estate Corporations

Real Estate is the leading estate of our national economy; it occupies a position of decisive importance in modern social economy. It is the key estate of whole development of national economy; the development of real estate affects the developmental speed of national economy, and it affects the quality of development of national economy. After more than 10 years' development, China's real estate is in the period of becoming more standard, the continuous increase of national economy and the promotion of citizen consume structure, providing developmental opportunities to real estate, and it also makes real estate facing to more fierce competition. To win exterior competitive capabilities, corporation firstly should contain a stable internal environment, the way of enhancing the comprehensive abilities of corporation are making good corporate internal environment, modeling excellent corporate identity, bring internal relationships into line, and promoting staves' job satisfaction. Human resource management is the channel to realize these objectives as above. Therefore, the decisive point of enhancing the competition ability of real estate corporations is to make internal public relations construction through human resource training.The internal public relations effect of human resource training of real estate corporations is a new research field. This research is trying to provide theoretical clues and practical instructions for internal public relations construction of real estate corporations. There results are as follows:1. The internal public relations effect of human resource training of real estate corporations includes two aspects: relationships coordination and identity modeling.