Based On Lifestyle Of Film Tourist Satisfaction Research

Film-Induce tourism as an emerging form of tourism, which is the film towards life, dream and reality combine tourism products, film and television in the landscape of the tourists have a certain stimulus will lead to potential tourists interested in the television landscape, to find and verify television images of the fantasy landscape, giving rise to tourist motivation, in the leisure and disposable income of affluent conditions, the potential tourists will become the reality tourists. In this paper, study film tourism-related literature at home and abroad, foreign scholars to study film and television tourism focused on the nature of film tourism, film and television content and features of tourist destinations, destination video image and the residents, tourists behavior and motivations, domestic scholars focus on film tourism objects of lower levels, for the status and development trend of the film base, the marketing of the film base, the television features and course of development of tourism, film tourism product and so on. while the object of the destination image and residents, as well as film tourists perception, motivation, consumer behavior and attitude of the residents are limited. In addition, studying satisfaction evaluation of relevant literature from the research methods and perspectives, the foreign research methods and perspectives in the leading position, such as the use of structural equation to build satisfaction index system, fuzzy comprehensive evaluation, satisfaction theory, methods such as the three factors theory to study the overall visitor satisfaction and influencing factors, as well as different types of segments of the market perception differences; while the major domestic use of structural equation, fuzzy mathematics, analytic hierarchy process, neural networks, and gray system and other methods to study the product or service quality attributes as a whole satisfaction, and overall satisfaction factor. The study lack of differences in tourist satisfaction research in different market segments, and the use of the traditional"importance-performance analysis", ignoring the non-linear, asymmetric relationships between the perceptions of product or service quality factor and overall satisfaction of tourists, lacking differences in the quality of perception research of market segments.Therefore, this article selecte Wuxi film base as a case, based on the three factor theory of customer satisfaction, combined with standard of lifestyle market segments, analyz the key tourist satisfaction factors in the different market segments, validat the asymmetry relationship between perceptions of quality factor and overall satisfaction in the different market segments,and plays the role of different effects, such as"the performing arts landscape"factors is the excitement quality factor for culture-based tourists, the perception changes in the performance than the changes of satisfaction; while for trendy tourists, it is performance quality factor, their perception changes is roughly equal with the changes of satisfaction. First of all, by clustering of tourists perceived performance of lifestyle, Wuxi film tourists can be divided into cultural type, trendy type, thrift-type and demand type. The paper analyze the tourists constitute of various types. Secondly, analyze factors of the overall level of the satisfaction, use principal component analysis of the SPSS, the factors of affecting tourist satisfaction can be summed up as"cultural landscapes","landscape taste","infrastructure","management and services"and"tourist reception"; the use of LISREL statistical analysis methods to verify the quality of perception based on a simple model of rationality, and different factors on the overall satisfaction of tourists play a different role. Thirdly, based on the three factor theory of satisfaction factors, divided the overall performance of the factors into"satisfactory factor"and"unsatisfactory factor"in accordance with its mean value as independent variables, all types of market segments of tourists overall satisfaction as the dependent variable, the use of two sub-regression analysis revealed the different effects of factor in all types of market segments in the influence, and based on various factors of the"satisfactory factor"and"unsatisfactory factor", the factors that will affect all market segments classified as"excitement quality factor","performance quality factor"and"basic quality factor". So as to provide a reference of the basis for different market segments, the rational allocation of resources to provide travel services to foster visitor loyalty. In addition, the papers was also inadequate in the course of the study, in subsequent studies will be further amended and improved.