Study On Factors Affecting Organizational Model Of Rural Tourism

This dissertation starts with an introduction to the definition, types, development and current situation of rural tourism domestic and foreign, which provides the base for the whole research. The following literature review includes Community participation theory, Stakeholder Theory, Organization Model of rural tourism. Based on the analysis, the factors which determine the organization mode can be analyzed from three layers:the first layer concerns the tourism destination, including internal and external factors; the second layer contains factors of district, resource, residents' characteristics, management, economy, politics and demands; the third layer concerns 27 specific factors. After consulting and interviewing several scholars, the author build the initial model. And according to the final statistical analysis of samples, the author modifies the model. The final system is divided into three influencing factors: the first layer still Internal and external factors are factors, the second layer contains factors of district, resource, residents'characteristics, management, relationship economy, politics and demands; the third layer reduced to 26 specific indicators.The author distributes questionnaires in 3 villages around Lhasa. According to the types of investors and operators, and the relationship between stakeholders, this dissertation categorizes the organization modes of the three villages (Cijiao Lingka, Sangmu Folk villages, Niangre Folk Customs Garden) into three types:"resident+ resident+grassroots community", "enterprise+resident+grassroots community" and "enterprise+grassroots community+resident".The results are compiled using SPSS version 17.0. Descriptive analysis, factor analysis, reliability testing and logistic regression analysis are conducted to analyze the relation among the variances. A model is established to describe the factors which may determine the organization mode of rural tourism. Based on the model, a deeper analysis is done to analyze the interactions among the factors in all these modes. At last, the author points out the shortcomings of the research and puts forwards some suggestions and expectations for future research.