The Mediator Effect Of Trust And Willingness In Supply Chain Knowledge Sharing

With the development of knowledge economy, knowledge increasingly become the key factors affect supply chain operation, and knowledge sharing between supply chain enterprises can improve each enterprise's knowledge level, then can enhance the competitiveness of the entire supply chain. On the basis of investigation of enterprises, we studied the influencing factors related supply chain knowledge sharing effects in this paper, and the relevant conclusions have certain directive significance to the development of Chinese enterprise and its supply chain.Firstly, this paper summarized the domestic and international literatures about supply chain knowledge management and knowledge sharing, and on this basis, introducing the communication model, and constructs a theoretical model of influencing factors of supply chain knowledge sharing from the two dimensions of the subject and the situation. The subject dimension includes organization support, communication, absorptive capacity and early experience; And the situation dimension including cultural distance and incentive mechanism. The study verifies the above six variables'effects on supply chain knowledge sharing through the intermediary variables trust and willingness.Then according to the research model, puts forward the corresponding nine hypotheses, and verify the hypothesis with empirical method.Research results show that the communication and absorptive capacity can be positive influence on the trust, and the cultural distance has negative effect on trust, in addition, in the three influencing factors of trust, cultural distance is the most influential one, followed by communication and absorption ability; Early experience has positive influence on willingness, while the organization support and incentive mechanism's effects on willingness have not gotten empirical support; willingness has positive influence on knowledge sharing effect; specially, trust not only can directly positive influence the knowledge sharing effect, also can indirectly influence knowledge sharing effect through willingness.Finally, the paper discusses and explains the hypothesis testing results, and proposes some relevant suggestions to improve the effects of knowledge sharing among supply chain members according to the research results.