Analysis To The Countermeasures In Developing Recreational Agriculture In Longyan City

The development of Recreational Agriculture is a new effective way for farmers to increase their income and to promote the rural economy at present stage. "Green resources, Red resources and Hakka Culture are the three advantages for the development of Recreational Agriculture in Longyan City. It is to analyse, in this thesis paper, the background of its development, the present situation at home and abroad and the existing problems concerning Recreational Agriculture. Based on the questionnaires and interviews, adopting the SWOT analysis, questionnaire analysis and case analysis, it makes a research into the present developing situation of Recreational Agruculture in Longyan, in an effort to reveal the advantages and opportunities to promote Recreational Agriculture in Longyan, and to put forward the general ideas and the main countermeasures in promoting Recreational Agriculture in Longyan. Through the analyses to the different kinds of four successful cases, this paper comes up with three major themes as the general ideas to promote Recreational Agriculture in Longyan:to visit the holy land of Gutian, see Hakka Tulou(earth buildings) and enjoy the landscape of Mount Guanzhai, so as to speed up to form a "3916" leisure tourism industrial development pattern—'3'theme beauty spots,'9' competitive routes and'16'distinguished sight-seeing spots. It also puts forward seven main countermeasures, such as the scientific planning to bring into play of the local characteristics, to build and creat prestigious brands, to enhance and improve the supporting facilities, to strengthen the policy-support strategies and raise the level of service, to strenthen cooperation by absorbing the interior resources and joining the ventures from abroad, to greatly introduce and intensify the efforts to develop the market and to train qualified people to increase the management level.