Research On Export Competitiveness Of Wooden Productcompanies In Longyan City

In recent years,wooden product export of Longyan has grown remarkably,and the average annual rate of growth from 2011 to 2014 is 33.79 percent.This paper tries to estimate related enterprise’s competence more accurately,analyzerelevant problems and offer some advices. We hope this paper could help both the enterprise and government of Longyan city,and could also provide reference for other area’s exporting competence.Making full use of Environmentalism,Resource-based Theory,Competence Theory and comparing study,the paper studies the exporting competence of Longyan wood enterprise,using form survey,data analysis,analytic hierarchy process and expert analysis methodon the basis of field interview and questionnaire survey. Firstly,it thoroughly describes the export situation in recent years from four influencing . factors-basis,environment,market and outburst. Second,all the factors are transferred into four secondary indexes and 15 tertiary indexesafter analytic hierarchy process and expert analysis method,which indicatesthat the exporting competence of Longyan exporting wood enterprise belongs to the general preference. Third,we try to find out the key factor and problem that makes itjust the general preference. And last,this paper puts forward some solutions,hoping to help speed up the transformation and upgrading of the exporting competence of Longyan wood enterprise.