The Research On Aftermarket Service Innovation For Carrier Air Condition Development Strategy

As the largest HVAC manufacturer, Carrier entered China's market in the early 1980s. It gradually built up multiple production bases and wide spread sales and service network across the country, and takes lead in sales revenue volume and market share in China central air con professional market. However, Carrier's leading position is being challenged because of the increasing competition. The high profit aftermarket service business is particularly facing fierce competition. This article will in-depth analyze Carrier aftermarket service business by service innovation and business level strategic management theories. Based on actual business situation, it intends to put forward some Carrier aftermarket service innovation for development strategies. After strategies evaluation, specific strategy practice will be defined how to beat numerous competitors, further expand market share and maintain leading position in this market.First, this article will study Carrier aftermarket service business situation and elaborate major problems and challenges. The results of study shows Carrier aftermarket service business opportunities far outrange threats.Then, the article will reveal Carrier aftermarket service business competitive situation, which includes company present situation, internal factors and major competitors'analysis, which reflects business advantages and disadvantages coexist. Based on above results, Carrier aftermarket service business differentiating competition strategies and future directions will be developed by SWOT tools, service innovation and strategy positioning analysis.In the end, the article will evaluate the effectiveness of the competition strategies under internal or external environment and execution layer. It targets how to leverage all kinds of resources and build up efficient Carrier aftermarket service team.