Study On The Development Strategy For Changchun JC Communication Co.,Ltd.

Study on the Development Strategy for Changchun JC Communication Co., Ltd.As the widespread use of the modern information and network technology, the effect of the communication industry to the economic society to be prominent increasingly. Our country also actively promotes the transformation of telecommunication industry and increase investment for infrastructure of communications, which brought more opportunities for development of communication construction industry, but also brings its challenges.Changchun JC communications Co., Ltd. Is a small and medium-sized private enterprise, which engaged in the construction of telecommunications, the main business is communication engineering design and construction, telecom value-added services and software development business. At present, due to the growing competition in communication construction industry, the company's profitability is declining, prime operating revenue decreases. And there are also some problems in many other aspects, such as internal management, turnover of funds, marketing, human resources and so on. It has brought unprecedented pressure to the company's survival and development. The problem which is urgently to be solved of the company is how to make the proper strategy which is combine the advantage of itself, make full use of opportunity and avoid the threat in the changing external environment, so that the company could keep a healthy and stable development trend.Therefore, we need to systematically analyze the macroeconomic environment, industrial competition situation and the enterprise situation itself via the analysis method of scientific strategy. We can discover that the macro environment which Changchun JC communication Co., Ltd is currently in is very beneficial to the company development from the PEST analysis, for China's stable political situation, steady and healthy development of economy, people pay more attention to communication, communication technology renewal speed up. We can find that Changchun JC communications Co., Ltd. is in highly competitive industry, and the threshold of entering agents is low, the strength of main competitors is close to their own, main customers are centralized, from using the five basic industry competition force model to analyze. Next, using SWOT to analyze the enterprise its own strengths, weaknesses, opportunities, threats item by item, after that we find that the telecom industry in our country has great development opportunity. Changchun JC communications Co., Ltd. should make full use of good external opportunities to display its own superiority so as to generate rapid development.By means of summarizing and comprehensive analysis to the analysis result, I combine the enterprise mission, vision and values of Changchun JC communication Co., Ltd. and set the medium-term and the long-term goal of enterprise. The medium-term target is business income topping 100 million Yuan. to 2013 The long-term goal is income achieves 300 million to 2015.Yuan, at the same time to be excellent enterprise whose business will be all over the country. In allusion to the above goal Changchun JC communications Co., Ltd. puts forward the overall strategy for the future development of company, SUB Strategy and functional strategy respectively. The company can achieve the company's interim strategic target via the market penetration strategy and integration development strategy, and use the diversified development strategy to make Changchun JC communications Co., Ltd.'long-term strategic target come true, and finally establish the company strategic idea of the dominant position in communication construction market. of Jilin province.After establish the development strategy, the primary task of Changchun JC communication Co., Ltd. is to grasp the development trend on the basis of keeping the Existing strengths. By means of improving the engineering quality, set up the company's brand image, to increase the company's market share. Meanwhile, we also draw support from the company's regional superiority and relevant supporting policies from government in Jilin province, matching with effective finance means, which can expand the company's capital scale to increase the capability against risks. We'd like to consummate the enterprises'internal management mechanisms during the execution of the entire strategic plan, to ensure that the company's overall strategic plan can be effectively implemented. In specific measures, Changchun JC communication Co., Ltd. shall improve and perfect some aspects scientifically from decision making system, supervision mechanism, culture construction of enterprise, organizational structure, incentive mechanism and the brand construction, etc. Become domestic famous communication construction contractors in five years.