The Research On The Development Strategy Of The Animation Industry In Jilin Province

Animation industry is a new industry that countries over the world vigorously develop nowadays, by whose development driven the economic effects, social effects, and political effects are gradually becoming increasingly prominent, becomes one of the indictors among countries over the world highlight their comprehensive strengths. Animation industry is only a few decades of history, but it has become one of the pillar industries in many countries, the development potential and growth of the animation industry makes it become new industry that many countries compete to develop.Animation industry in China started very early, but due to many reasons, the animation industry in China is still in its infancy. The Chinese government has begun to attach importance to the development of animation industry, announced a series of preferential policies for the development of animation industry, and tries to provide a good policy environment for the animation industry. Under the strong support of these policies, the animation industry in Jilin Province is also developing quickly.The development of animation industry has a very important role for Jilin Province. Due to the low level of economic development in Jilin Province, the animation industry which is an emerging industry with high added value, and the return rate is far higher than other industries, can promote the economic in Jilin Province developing rapidly, and accelerate changing the economic growth pattern of Jilin Province. Animation industry is a knowledge-intensive industry, located in the front of industrial development, and upgrades the industrial structure adjustment. Animation industry's chain is very long, can drive the development of other industries, especially the development of tertiary industry, and promotes employment. Animation industry has less pollution, is representative of the green economy industries.Animation industry in developed countries has developed several decades, formatted a fixed model of development. This paper firstly understands the current situation of animation industry in developed countries, analyzes the success factors, to learn from the development experience for the animation industry in Jilin Province, to achieve speeding development by the advantage backwardness, and ultimately to reach the world-class level. With the continuous introduction of good policy, the animation industry in some provinces and cities of China developed rapidly, and achieved good results. Through the analysis of these cities development path, Jilin Province can learn some more effective policies and measures, in a unified environmental context, these experiences are more realizable. Combining these experiences with its own characteristics, the animation industry in Jilin Province can achieve a breakthrough innovation, to promote the development in all aspects together.This paper focuses on the development status of the animation industry in Jilin Province, analyzes from a strategic point of view, uses the SWOT to analyze the advantages and disadvantages, opportunities and threats of the animation industry in Jilin Province. Animation industry in Jilin Province has many advantages, such as the excellent location, adjacent to Japan, Korea and other developed country, facilitating the exchange of experience and talent flow; has many animation professional institutions, training a large number of animation professionals; Animation Group initially integrates the chain of animation industry in Jilin Province; animation industrial park is favor of industrial concentration to play strength. Although there are many advantages of animation industry in Jilin Province, there is a lot of disadvantages, such as the lack of original works, the lack of animation brand, the limited coverage of animation works; the structural lack of animation talents, the shortage of high-end talents; inadequate government supporting, not perfect policies and measures, not conducive to attract businesses and talents. The continuous introduction of national policy making the animation industry develop rapidly and this is the opportunity for the development of animation industry in Jilin Province, to seize this opportunity is also very beneficial for the rapid development of Jilin Province. Although the animation industry in Jilin Province is still in the early stage, facing the common shocks from foreign and domestic animation industry, still has a bright future, under the supports of Jilin Provincial Government, catch up with world-class in a short time.Aiming at the problems of animation industry in Jilin Province, this paper presents the specific strategic objectives as the directions of animation industry in Jilin Province. Through the implementation of the strategy strengthen its own advantages, overcome disadvantages, seize opportunities and resolve potential threats. From raising national originality, the training and introduction of professionals, improving the industrial chain, expanding the investment and financing channels etc. creates a good environment for the animation industry in Jilin Province, to achieve the set goals, to become the pillar industry in Jilin Province, to contribute to the economic, social, political and other aspects.