Research On The Development Of Internet Business Of China Mobile

This newly generated era of whole business operation has brought great opportunities and challenges to our operators. Along with the initial contest of WBO, the first round racing has already begun. The most important strategic territory, development to the Internet Business, is of course made the key battlefield in this keen competition. Facing its two new racing peers and those tradition Internet companies, how will China Mobile start thinking its deployment to Internet Business? What are the advantages or the full scope for China Mobile to bring into play?This article employs strategic management, marketing, operation management as the base theory, inheriting the case study of successes to the existing tradition Internet companies, by investigating, researching and internal discussing, organizes data and information hence to give result of analyzing by using enumeration, contrast, SWOT, value chain and five-strength modeling methods. It analyzes Internet Business (IB) industry development trends and current Chinese IB statues.Research showed the restrictions to China Mobile's IB development, problems including but not limited to the following fields:lack of power in value chain system, low effect to leverage competitive capacity, inefficiency of the organization structure, shortage of marketing, HR training and people stocking.In respond to the above mentioned problems, the resolving tactics have been made accordingly. Turning user strength into platform strength, grab in-hand the entrance to mobile Internet, offer excellent operating system, merging value-chain and hence to improve the whole IB capability to CM.In addition, suggestions and advices to the practice is outlet below as well. Such as accelerating to the mixing of current IBs, integrating industrial chain, setting industrial standard, keep opening policy, focusing on operating and reforming structure for marketing.This text is expected to bring latest research and analyzing result of China Mobile's IB development and current services, in order to offer a continuous way to enhance its competition capability. At the same time, this result can help provide operation references to the draft China Mobile IB strategic mechanism and policy.