An Empirical Study On The Influence Of Social Networks Upon The Enterprise Performace Of The Small And Medium-Sized Enterprises

Most of the small and medium-sized enterprises in China are private enterprises,and they have a major contribution to the development of our country.Compared with the modem enterprises,the small and medium-sized enterprises face a lot of problems in the process of production and operation,and they need their social networks to overcome the difficulties in the respects of matket,funds shortage,human resources and techniques. This article studies on the influence of the social networks of the enterprises upon the enterprises performance, especially on operation performance and innovation performance, and offers reference and enlightenment of how to identify the crucial external conditions and allocate resources rationally to improve the enterprises performance for the small and medium-sized enterprises.The solars propounded the theory of the influence of the social networks upon the enterprises performance two decades ago,but there were few case study and quantity analyse.And the division of the social networks was mainly on the structural characteristics,the observation of the enterprises performance is mainly on the operation performance.This article divided the social networks into network size,network centrality,network heterogeneity,network intensity, and network maintenance,and divided enterprises performance into operation performance and innovation performance.Nearly all the literatures just study general enterprises at present.This article selects the small and medium-sized enterprises in Tianjin as samples,and uses questionnaire and quantitative analysis to get the results that social network drew a significant impact on the enterprises performance.,The conclusions are that network centrality and network maintenance have positive influence on operation performance,and network intensity and network centrality have positive influence on innovation performance.