Zhoushan Islands Lifecycle And Control Study

Currently, the world economic is developing rapidly. People's standard of living rises ceaselessly. The way of life has undergone a great change. Travel becomes more and more outstanding. So many people have an idea to have a trip. In this situation, the tourism industry shows a strong growth momentum. As the 21st century's potential development of the tourism industry, it is playing an increasingly important role in our national economic growth. However, should be noted that tourism is rich in spirit life for people and promote social development, but it also undergoes different degree of decline. Such as Scenic environment capacity overloading, relying on tourists revisit and so on. So how to achieve long-term prosperity and development of tourism are the important issues in the study of tour. Resort life cycle theory is used to describe the start, the development, the evolution of the resort. Its main function is to devise resort trend of the general laws, and can forecast resort development track, and have the role of planning and guiding. It plays an important role of the development of tourism.This research is mainly to resort life cycle of the theory and practical application. This article selects the zhoushan islands as a research in a particular area. Uses field survey, mathematical model and chart analysis to study. On the analysis of the lifecycle theory problems, combines with scholars study and establishes the lifecycle stages define index system. Analyze tourism process from the aspects of the tourist quantity, tourist attractions, infrastructure and tourism investment, advertising, tourism companies and so on. In combination with the growth rate of tourists and income, determines the lifecycle stage of zhoushan islands more objective. Find that Zhoushan islands tourism development has experienced explorative stage, participation stage and developing stage. Sure that zhoushan islands tourism is at a rapid development stage. Analyze present zhoushan tourism development from the strengths, weaknesses, opportunities, threats four aspects with SWOT model. Through the linear trend model predicts zhoushan islands tourist arrivals and tourism revenue in the future five years. Draw that Zhoushan islands tourism will remain good momentum of development in future years. But it has to paying attention to the proper regulation, maintain overall coordination development. Finally, analyze the essence of the extended lifecycle of resort. Combine with the actual development of zhoushan islands tourism, From the innovation tourism products, increase tourism marketing, rational planning of protection, control environmental capacity, improve the tourism environment , enhance tourism services to put forward countermeasures to extended life cycle. The conclusion has a constructive guideline on resort future development of zhoushan islands.