The Development Research About Corporate Culture In The View Of Modren Time

The enterprise culture is the long-term management activities, constantly sum up successful experiences and failures within the company gradually formed, to guide employee behavior by employees accepted the company's core values. The rise of corporate culture as well as the formation, attributed to the original point is that management science can not meet the requirements of the development of productive forces.Modernity is a hot topic in today's society. It is a society in many areas related to constantly go beyond the past, the existence of social and human reality of a progressive thinking to keep the values and ideology, which stresses rational based on the constant pursuit of a reasonable , in line with laws of social development means to survival, it is a long historical process. Caused by a series of modern capitalist production relations put into practice is on the modern Western world. It is due to the industrialization of Western society caused by social, economic, political and cultural, etc., the general nature of social change, from the transformation of traditional society to modern society, an inevitable trend. The man himself is the modernization of the overall modernization of the core. Western industrial civilization, technical rationality as the master of modern industrial society, it is challenging the man to lead the outside world, greatly enriched the human pursuit and satisfaction of material, but neglect the spiritual world of human construction, ignoring the to appease the soul of the human body. The face of scientific and technological revolution brought about profound changes, people began to rethink their own existence, on the instrumental rationality of the profound negative effect caused by criticism and reflection: the scientific and technological progress brings about the growth of wealth, it also brings the repression and alienation of human nature, people have increasingly become the servant of the machine, the client is utilitarian material goods, people began to try to find the value and dignity of man's way.Can be said that the liberation of people is the premise of corporate culture take root, because the corporate culture is essentially a modern industrial society, the product of a market economy, corporate culture, the consequences of the modernization of production itself is bound to the development trend of modern society. Construction of corporate culture who must consider their own needs and development issues, should reflect the person's autonomy and developmental. Therefore, people-oriented corporate culture is to grasp the pulse of modernity, following the law of social development, improve the adaptability of the implementation of corporate culture, enhance the cultural development of the initiative, reflecting the corporate culture of the times of need.