A Study On The Development Mode And Development Route Of Ningbo's Exhibition Industry

Along with the acceleration of world economic integration and regional economic integration, the exhibition industry, which is a combination of commodity display, commodity trade and economic cooperation, has also developed quickly. As exhibitions can bring enormous economic and social benefits to the host cities, nowadays countries all over the world attach more and more importance to the exhibition industry. Under this circumstance, Ningbo Municipal Government has also put forward the strategic goal for its exhibition industry—establishing the international exhibition capital. At present, Ningbo's exhibition industry has made certain achievements, yet there is still a wide gap with other developed cities of this industry at home and abroad. Ningbo's exhibition industry is still in the preliminary stage, with a long way ahead. This thesis probes into the development mode and development route of Ningbo's exhibition industry.This paper starts with a systematic introduction and analysis of relevant theories about development mode of exhibition industry. Then it analyzes the significance and advantages of developing exhibition industry in Ningbo, through qualitative analysis and quantitative analysis, so as to demonstrate that Ningbo has excellent conditions to develop exhibition industry. After that, the thesis compares different development modes at home and abroad and finds that the concrete operation modes and management modes in different countries and regions vary, due to differences in starting time, economic strength, regional features, industrial basis, resource advantages and other development conditions. Therefore, this thesis, based on an analysis of the status quo and problems of Ningbo's exhibitions industry, as well as domestic and foreign experience, puts forward a development mode for Ningbo's exhibition industry, which has taken Ningbo's features and advantages into consideration and accords with its reality. The mode consists: featured management mode—the government, trade association and exhibition enterprises take a reasonable position and form a joint force; the concrete operation mode—a featured development route supported by cultural tourism, co-developing with port trade and advantageous industries, and driven by innovation The thesis ends with some suggestions on the market orientation, internationalization, specialization and branding of Ningbo's exhibition industry.