Study On Management Operation Mode And Status Of China Exhibition Industry

ABSTRACT:After decades of development, China’s exhibition industry play an important role in national economy. Its impact and promotion to economy are more and more obvious. China exhibition industry is still in its infancy. Various exhibition sort, Confuse market and repeat exhibition, lack of worldwide influential brand and professional talent, pavilion horse, low levels of ancillary services in inferior cities still plague our exhibition industry development. To improve the overall level of the industry and to create a better environment for exhibition industry, still requires effort and exploration.On the basis of accessing to information in researching and field visits, this article summarizes the current status and operation mode of China exhibition industry. Then we analyze the developed countries and regions in exhibition industry as example of Germany, USA and Hong Kong. As a framework of Porter’s model of industrial international competitiveness model, we compare these operation mode with our country to identify defects and deficiencies that exist in the development of China exhibition industry. For these problems, by means of mining the critical success factors of the exhibition industry, we are looking for favorable factors enhancing the competitiveness of the industry and unfavorable factors restricting the development. Rough set approach is a way to objectively reflect the knowledge classification and attribute reduction method, especially for knowledge representation system from refined core information. Therefore, using rough set method to eliminate factors that influence the development of China exhibition industry little, the remaining factors are key success factors. Finally based on the analysis of the main problems exist in the exhibition industry, we design a management mode for China exhibition industry status.The result indicate that the absence of government responsibility, no unified industry associations and management system, lack of relevant legal framework and restraint mechanisms is the main factors that restrained the improvement of competitiveness. Government, industry associations, exhibition companies are most critical key success factors. The coordination and mutual restraint become the driving force of the healthy and orderly development of the exhibition industry.