A Study On Green Supply Chain Management Of W Company

Since the last century the entire world has been booming a "Green Trend", the Green innovation is moving towards the supply chain management and its related industry area, as the purpose of a steadily and continuously Green improvements, the implementation of the Green supply chain management is an veritably trend that nobody can ignore or deny its existence. This paper discusses the occurrence, development and strategic plans of the Green supply chain management as W company for an example. We introduce W company's supply chain management models in details, the background as well; we offer the analysis to the occurring problems during the execution of the Green supply chain. There are five areas and we draw emphasis to as follows, information system and technology, Green package and transportation, performance evaluation system, risk management and Green supplier revaluation models.The paper's core contributions are to establish scattered, shared-view system by updated information technology, to maintain the communication of information's smooth and clearance, improve the information share liability, to improve the entire supply chain efficiency and accuracy, to avoid the additional supply chain cost or non-value added inefficiency due to the uneven information, to void the environmental hazard pollution. We recommend re-cycling or using re-cycleable material as the green package to achieve the goal of repeatedly production use, to lower the impact of package in the transportation to the environment and the unnecessary energy cost by establishing the recycle goods loading models, meanwhile to improve the outcome of the supply chain. There are several area demonstrated in the paper, providing the methods and mythologies to establish performance evaluation to W company's Green supply chain management, to ensure company's max profits by risk analysis (define risks and their level, risk impact analysis, risk resolutions).Besides, we provide a scientific system for suppliers'performance measurements, to ensure the well-controlled initiating processing in W company's supply chain management.