Based On The BP Neural Network Model Of High-tech Enterprise Strategic Alliance Partner Selection Of Research

With the economic globalization and the rapid development of science and technology, the market competition becomes increasingly fierce, more and more enterprises have begun to realize that it is difficult alone on its own strength to seek survival and develop in this highly competitive market environment. So the enterprises begin to look for the proper partners, combine with each other. From the rivals to a cooperative competition, in order to reduce the risk of business and strength of market competition, get in the better status to survive and develop in the fierce competition market environment. Of these, strategic alliance is a form of the most effective and most applications by the enterprises. But with the strategic alliance developed, the success rate is not really high. Investigate the reason, in a large extent, the errors is alliance partner selection. A suitable match alliance partners could not only effectively reduce the market competition strength and the operating risk for the enterprises, but also may improve the market position, bring more profits, and get the win-win result.The characteristics of the high technologic enterprises which high risk and high income performance is more outstanding in the rapidly changing economic market. Therefore, it is an important problem which must be solved that maximum limit reducing the risk, even before the high and new technology enterprise established in the business market. In addition, our country's high-tech enterprise is start lately, and relatively backward, the theory of strategic alliance, especially the study of high-tech enterprise is less, lack sufficient theoretical support on how to select the alliance partners. There is still exist many problems in the high and new technology enterprise of strategic alliance.This paper discusses importance and necessity which of the high-tech enterprises to choose its strategic alliance partners to improve their competitiveness on the basis of the research of domestic and international on the strategic alliance and choosing the partner of the strategic alliance. Then summarizes the characteristics of high-tech enterprises, analyzes the development status of high-tech enterprises, Points out the main problems which exist in the operation of the high-tech enterprises in the market. On this basis, it builds a evaluation index system of selecting the high-tech enterprise strategic alliance partners, from four angles which are enterprise compatibility, reputation, ability and learning opportunities. It points out BP neural network model of choosing alliance partners, explaining the scientificity and feasibility of the model through example. Finally summarize the full paper, and discuss the future research on the high-tech enterprise strategic alliance of partner selection. The paper manages to combine the theory research and demonstration analysis, qualitative and quantitative analysis method, static and analysis method, induction and deduction method to provide the paper's viewpoints and illuminate the questions. The research results of this paper will provide referential significance to the high-tech zone's development and promote the development of our country's high-tech industry.