Research On Management Problem And Countermeasure Of China Ocean Ship Agency, Zhuhai

Increasingly evident today in the trend of economic globalization, international logistics in world economic development plays an increasingly important role in the process. The success of International logistics network has a direct bearing on international trade with a country or region, which in turn affects the competitiveness of the country or region in the world economy. Marine Logistics as an important part of modern international logistics, took over80%of the international transport of goods freight volume, in terms of quality, economic requirements, security requirements with incomparable advantages of other modes of transport. In2009Zhuhai city put forward "start city with harbor" development strategy, Zhuhai has rapid development in harbor economy. China Ocean Ship Agency Zhuhai limited company is faced with the opportunities of tremendous business and expands their own. Around the container liner agency, bulk cargo shipping agents, transport of goods, customs of four main businesses, the company has set the enterprise organizational structure of the division system. And around these four profit center to develop the company’s production and business activities. The company has a perfect incentive mechanism and assessment mechanism. The company’s management activities in general maintains an orderly operation of the state, the production scale is also gradually increasing. However the company management mode also has some flaw, needs to be perfected further. These defects are reflected in seven aspects:1Enterprise orientation is not accurate;2The level of human resource management should be improved;3The human resources development work still needs to be strengthened, enterprises have not formed a stable, high-quality personnel team;4The lack of enterprise culture environment construction, has not formed a good spirit of enterprise and values;5Business innovation is insufficient, neither perfect integrated business, nor differentiated service level. Zhuhai ocean ship Agency Company should face management model of the existence of defects and positive self perfection, establish an effective constraint mechanism and incentive mechanism, in order to promote the company continuously improvement of company management level.