The Research On The Availability About Leading Strategy Of Enterprise's IP Based On The Analysis Of Environment And Condition

As for the present situation of the enterprise in our country, it has the real meaning to research the intellectual property strategy. Studying the availability of enterprise's intellectual property strategy is a part of the intellectual property strategy research and it is the makeup of it from a new aspect. The thesis makes a deep research from the following aspects.First of all, the thesis points out the research background. It explains and appraises the present research situation of intellectual property strategy in homeland and overseas. The conception of intellectual property strategy is expounded and the architecture of it is concluded. The ideal that intellectual property strategy can be implemented as the main leading strategy is proposed, then summing up the characteristic of efficient exertion about enterprise's intellectual property.Secondly, the influential factors of environment and conditions of the leading intellectual property strategy are analyzed. It particularly describes the influential factors of intellectual property strategy from three aspects of macro-environment, micro-environment, internal conditions.Thirdly, an index system from the perspective of environment and conditions is established, and taken as the evaluative strategy standards of the leading intellectual property strategy. The thesis uses the AHP to determine the weighting of the index about the environment and conditions of the leading intellectual property strategy. And then, we use the Fuzzy Comprehensive Evaluation to evaluate the availability of the leading intellectual property strategy. It supplies the decision bases for implementation of the leading intellectual property strategy.Finally, take the X company as an example, the thesis analyzes and concludes the present environment and conditions. Then the availability of the leading intellectual property strategy of the company is evaluated.