A Study On The Development Strategy Of Shenzhen Jianyi Project Management Company

This thesis centers in a study on the development strategy of ShenZhen Jianyi project Management Company. Development strategy of the enterprise can direct it's management in long-term. There are many factore to be taken into consideration in deciding what development strategy enterprise take .Such as:industry ,enterprise itself, and competitors'development strategy . The thesis is searching Shenzhen Jianyi project management company'development strategy from the factual knowledge .The main research tools: the analysis of PEST external factors,Michael Poter's Five factors Model,IFE matrix,EFE matrix,and SWOT matrix.In the first place, the thesis outline our nation's history and the existing circumstance of project supervision; Then the thesis describes the development history and present situation of Shenzhen Jianyi Project Management Limited Company. Based on the information provided,the author systematically analyses the macro environment and industry environment of Jianyi Ltd, reveals opportunities and threats caused by extemal environmental factors. The thesis introduces prevailing information of the company e.g. the business management, the organizational structure,human resource management,fares level. And analying the reason which cause the problem. Finally, the author determines the company's alternative strategies based on the SWOT matrix. Establishing strategic goal and practical measures.The innovation exists in: 1.Based on realities of the country ,the thesis studies the development strategy of individual enterprise.2.It is meaningful for Shenzhen Jianyi Project Management Limited to attach importance to value added service and corporate culture.