| In recent years, the wholesale market of small commodities is one of the fastest development and most prosperous exchange markets for goods in China. Abundant social capital investments, kinds of new types of wholesale operation attendance, and especially under the circumstance of joining into WTO, many giant world transnational groups or enterprises coming into china, the competition of wholesale market becomes more and more furious. To improve the competitive strength of the market, a development strategy coincides with the change of the situation must be established by Xiaoshangpincheng Market of Weifang Jiaoyun Automobile Transport CO. LTD (Abbreviated as Follows: Xiaoshangpincheng Market).Using related theory such as strategy management and marketing, the environment is analyzed systematically both outside and inside the company. Strength and weakness of the company, opportunities and threats in the environment are analyzed as counterparts. A development strategy is established through taking superiority and avoiding inferiority of the company.Some aspects are include in external environment analysis, such as the macroeconomics, the industry policy, the fluencies of WTO; the current situation, problems, tendency in China wholesale market; the retail line competitive factors, and the market forecast. In the light of internal environment factors, the human resource, CI, ability on market development and innovation of Xiaoshangpincheng Market are analyzed.A reliable enterprise strategy, which is characterized by developing new types of wholesale operation, creating new ways in management, cultivating some great wholesalers and jobbers with effect, establishing lots of process bases of industrial support, etc, is established based on the analysis of the external and internal environment. The strategy mainly includes strategy guidelines, target, procedure and pivot, and so on. In order to implement the strategy favorably, some guarantee measures... |
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