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The Research Of NIKE Information System For Supply Chain Management

Posted on:2008-11-30Degree:MasterType:Thesis
Country:ChinaCandidate:J X ChenFull Text:PDF
GTID:2189360212476763Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This thesis first introduces the researched object, NIKE, background and its business. It mainly introduces NIKE history, organizational structure, corporate culture, industry attributes, and NIKE strategy as well as the impacts that globalization brings to NIKE.Then, this thesis briefly introduces NIKE supply chain and supply chain operation. This includes NIKE supply chain development and current situation, NIKE supply chain strategy, the supply chain management system history, current supply chain process and history, as well as current supply chain organizational structure.In the 3rd chapter, it explains the challenges and issues in NIKE supply chain before the latest implementation of NIKE supply chain management system, and it shows the significance and benefits of NIKE supply chain management system. Then, it explains how NIKE overcomes the challenges in implementation to make a successful implementation of supply chain management system.In the 4th chapter, it analyzes how NIKE design process and information system from different supply chain perspectives, such as product planning, outsourcing and manufacturing, inbound, warehousing, distribution and...
Keywords/Search Tags:information system, supply chain management, e-supply chain
PDF Full Text Request
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