Based On The Information Sharing Of The Supply Chain Management Research

In the Environment of supply chain, logistics and capital flow are closely aroundthe flow of information. So just with the correct guidance of information, theefficiency of the logistics and cash flow can be optimized, effective sharing ofinformation to promote the commencement of the supply chain nodes enterpriseactivities. By the contrast between the traditional supply chain and supply chainmanagement, you will find the importance of information sharing, bullwhip effect is atypical case caused by the information not be shared.If the retailers sales information can be shared throughout the supply chain, bysuch leaps and bounds the transmission of information, member companies on thesupply chain by the sharing the sales data information, they can more quickly analyzesale trends and customer preferences and distribution to design personalized productsand services to improve customer satisfaction.In the information age, information on a variety of supply chain resources to beshared without the Internet and EDI technology. It can promote work closely witheach node enterprise in supply chain and coordination, improve the ability to quicklyrespond to market changes, reducing the inventory, development of informationtechnology for supply chain management, information sharing to provide a strongsupport.In the supply chain environment, if enterprises want to get a place in the fiercecompetition, they could not only rely on their own resources, by the establishment ofsupply chain partnership with other participants in the supply chain, acrossdepartments, cross-functional and cross-enterprise collaboration. The relationshipbetween supply chain partners with common interests to pursue in order to achieve awin-win, a result, many successful companies will be partners make the transition intoa strategic partnership is more suitable for the development of both parties, by asubsidiary and cooperative relations.However, in the process of supply chain operations, the member companies ofchanges in a variety of factors will give the supply chain to various risks, such as aspects of information asymmetry and distortions, market uncertainties, and otherpolitical, legal, economic and other factors. Supply chain member companies musttake effective measures to prevent and avoid risks in order to get the results from thecooperation in the supply chain run, by improving information sharing, establish asupervision and control mechanisms and other ways to improve supply chain membercompanies inter-relations of cooperation.