Research On The Evaluation Methods Of Investment Opportunity In New And High-tech Industry

New and high-tech industrial investment has features of high investment, high risk and high returns. In order to achieve the successful investment, it must draw on the method of scientific appraisal to evaluate investment opportunity. This article just states it in the view of a direct investor, begins with gaining high returns, from aspects of macroscopic, mesoscopic to microscopy and from trade fields to products according to the space. And the investment opportunity is divided into two parts that are item choosing and opportunity decision, which are due to the evaluation process of time from "now" to "future". Meanwhile, analyzes it systematically, appraises it objectively to find out a kind of accurate appraisal about the method and system of high technical investment opportunity.The aspect of macroscopic is an evaluation about the industry. It analyzes and appraises industrial policy guide of the government, the lifecycle of the trade, development potentiality of the trade, competition state of the trade, and investors' degree of familiarity to the trade by employing something about the theory which the environment influences the enterprise according to the enterprise administration. The mesoscopic chooses and evaluates investment fields through the aspects of the degree of market concentration, products differentiation and access barriers, which is made use of the theory of market structure belonging to industry economics. The microscopic analyzes and appraises the technical level of product, differentiation and market prospect. According to the above order—these aspects of investment influencing, so investors will find out in the space what trade ,which field and what product can be invested. In order to solve the problem of investment opportunity and form the appraisal of the whole investment opportunity, you may choose opportunity when you invest to get more profit, when you may go on investing, stop it or abandon it, which are due to the market changing after investing in the view of the economic reasoning.