The Study Of Shanghai Foreign Residences' Cross-cultural Tourism Behavior

Along with the international politics, economical and cultural exchanges more and more frequently, and the international association increases day by day, the Oriental and West cultural exchanges have achieved an unprecedented prosperous degree. Correspondingly, the international tourism also grows rapidly. In the international tourism communication, the huge cultural differences between national and the local turn to be the invisible traveling resources to the international tourist's. As a result of East and West aspects, the thinking mode, the habits and customs as well as religious belief, social system varying degree difference, East and West tourists to the traveling receiving status, the local natural scenery, the humanities construction, and even the native life style would have a different understanding and response. Along with the mutual communication and affection within the tourists, the cross cultural traveling activity is sure to meet sensation, cultural confliction and inevitably cultural barrier. Study of the cross cultural tourism behavior is helpful to desalinates the culture sensitive, the elimination culture conflict, strengthens the cultural exchange, makes a better promotion for international tourists exchanges and has the positive significance.The cross cultural tourism assimilation and the cultural dissimilation are the key research and difficulty for the international cross cultural tourism, China and the West cultural difference is particular huge. Because of the language difference, the international tourists frequently produce the cultural exchange barrier and the cultural conflict in the traveling activity. This article is for the purpose of through to the cross culture traveling behavior of Shanghai public figure of foreign nationality to real diagnosis investigation and the data analysis, which based on the cross cultural behavior research rationale, determined the influence traveling behavior. From the cross cultural element angle to the Shanghai public figure of foreign nationality's cross cultural traveling activity, gives the suggestion and the measure, to the time eliminate or weaknesses to the culture sensitive and the cultural barrier, strengthens the cultural exchange the positive role, promotes our country international traveling product the attraction, to strengthen the traveling cultural exchange ability. The investigation and study will be helpful for us to maintain the cultural difference to take the traveling attraction factor the function, suitably will dodge the cultural barrier traveling destination native place culture, enable the native place culture to obtain effectively protects and continues to develop.