The Initially Research Of The Non-localized Development Of Ethnic Cultural Tourism

Increasingly With the development and perfection of tourism, tourists have become more and more reasonable and individualized in their consumption. For satisfaction of their cultural demand on the increase, the tourism with unique, brilliant and ethnic characteristics has been developed greatly. In the mean time, the non-localized development of ethnic cultural tourism has been expended, the non-localized development of ethnic cultural tourism mainly refers to the large-scale tourism exploitation phenomena with non-native ethnic culture, which developed in tourism destination and take the national culture as the carrier, the representative one is China folk-custom-culture village in Shenzhen in 1991.It overcomes the disadvantages, such as seasonal limitation of presentation in the original ethnic villages, decentralization of folk activities, and shortage of cultural variety. And without the limitation of time and climate, it presents the various fold activities of the whole nation and ethnic culture of different groups centralistly in a multi-perspective, and it satisfies the need from the tourists for experience of rich, magnificent and splendid folk culture. Moreover within it, there is the concentration of entertainment, recreation, participation, experience and commercial activities, etc.As the phenomenon, the non-localized development of ethnic cultural tourism, came up in a short period, there are a variety of shortcomings and even some misplays, which attract a large scale of attention from groups of the society. The theory about the non-localized development of ethnic cultural tourism is comparatively new in our country. And at present there have come up only small number of theoretical research on the subject, and few carries on the analysis and summary about its advantages and disadvantages. Based on research and analysis relating to the theory, in combination with the case of Jinan Jiudingta ethnic Culture Village, this thesis focuses on analysis of the theory of the non-localized development of ethnic cultural tourism, in the purpose of proposing some helpful suggestions to the non-localized development of ethnic cultural tourism. This thesis consists of four parts:The first part mainly introduces the present research progress on the non-localized development of ethnic cultural tourism both at home and abroad, its purpose, significance of this kind of research as well as the methods applied to.In the second, the concept of the cultural ethnic tourism is to be defined; the relationship between 'ethnic cultural tourism' and 'folk cultural tourism' is to be discussed; the content of cultural ethnic tourism is to be summarized; the new concept of the non-localized development of ethnic cultural tourism is to be proposed; and the causes of the non-localized development of ethnic cultural tourism, advantages and disadvantages of it is to be analyzed as well.The third part is a brief introduction to JiNan Jiudingta Ethnic Cultural Village; the successful experience of development of ethnic cultural tourism is to be summarized based on the example of the village while the existing problems are discussed.In the last, some understandings of authenticity during the process of the non-localized development of ethnic cultural tourism are to be expounded; and the tendency of the non-localized development of ethnic cultural tourism is to be discussed as well.