A Research On Actuality And Optimization Strategies Of Tourism Products In Cuihua Mountain National Geopark

In this article, the author studies the actuality and optimization strategies of Cuihua Mountains' tourism products. In order to lay the a good foundation for the follow-up studies, the author not only sums up and analyzes tourism products optimization and theories relating to it, but also sums up practice and theory of Geopark home and abroad. Based on this platform, Cuihua Mountains' tourism product is studied over-all. After analyzing current situation of Cuihua Mountain tourism products in detail, the problem and its causes are cleared and the optimization foundation is analyzed in this paper, which provides a basis for the follow-up studies on optimization strategy.When optimizing tourism products of Cuihua Mountain, we should keep to the principles of coordination of protection and using, people oriented, following resources oriented as well as market oriented, stressing topic tourism and creating competitive products of geology tourism. In this article, optimization frame of products in Cuihua National Geopark mainly consists of five parts. First, in order to meet the high requirement of tourist visitors' geology tourism atmosphere, constructions of tourism museum, Cuihua Mountains' web, tourists' center, assumption system and so on should be improved. Second, the park's tourism company should strengthen the maintenance of cultural landscape and improve the quality and quantity of tourist guides, and then Cuihua Mountains' special cultural connotation should be deeply dredged up. Third, through improving campaign level of tourism service facilities' constructions and development of tourism products of sailing holiday, festival activities and business traveling should be strengthened. Fourth, with the purpose of deep development of health and incitement tourism products, the company should take lots of measures such as creating abundant tourism products, making reasonable price standard and massive agitprop campaign. Fifth, Cuihua Mountains' tourism products must be optimized as an overall scenic area.The aim in studying optimization strategy is improving development level of Cuihua Mountains' tourism products, adjusting its product structure, and then we can make it provide people with a good place of higher science level for tourism, holiday, health care, science education and cultural entertainment.