Research On Strategy Management Of Furniture Enterprise

The thesis analyzes generally the theories of strategic management,enterprise management and key competitive force. Then on the basis of these theories, it researches the developing situation of foreign and domestic furniture enterprises,environmental factors within and without that influence furniture industry, and present management case of Chinese furniture enterprises. What's more, it explores the methods in formulating developing strategies of furniture industry under new historical circumstance: this dissertation not only illustrates the strategic objectives,strategic designs and the process of drafting strategies for furniture enterprises in details, but also especially proposes the management strategies for furniture enterprises during new era, i.e. unified strategy,diversified strategy and basic management strategy etc. Furthermore, the article studies and designs the principles and modes for implementing strategic management for furniture enterprises.Now in China there are about more than 30,000 furniture enterprises. Their competitions are especially intense. With the continuous advent of foreign assets, the market of furniture industry becomes even more rigorous. There are only two ways before furniture enterprises: one is to exist and develop; the other is to die. The cruel reality, on the one hand, demands Chinese furniture enterprises to cultivate qualified professional managers, so as to improve management level, continuously probe the strategies that are suitable to the development of Chinese furniture enterprises, and be able to put strategies into effect under proper modes. Therefore Chinese furniture enterprises can realize institutionalization of management and scientific management, fulfill the integration of advantageous resource of furniture industry, and form real wide scope enterprises. On the other hand, Chinese furniture enterprises should cultivate talented furniture designers. They can design the furniture with oriental styles, which can lead the international designing trend of furniture enterprises, and let Chinese furniture enterprises say goodbye to the age of cloning Europe and America products. The last but not least, Chinese furniture enterprises should make use of advantages within and chances without to develop themselves, so that they can finally break away from the destiny of being Europe and America processing factories at low price.