Research On Selection Of Chain Enterprise's Distribution Models

Chain management has been developing in china for more than ten years and develops more quickly now. Chain retail enterprise plays more important role in people's lives for its high efficiency and multi-variety. With China's entering into WTO and the integration of global economy, foreign large chain enterprises came into China one after another, which brought heavy impact on home chain enterprises. Though native chain enterprises have developed quickly, they also can't come up with the development of international large chain enterprises in many aspects, such as logistics establishment and operation mode. At present, native chain enterprises are looking for methods to improve their competitive power, at this time, distribution, as the most important part of chain management, attracts people's attention. The substance of chain management is 'five unified'. That is, unified stock, unified distribution, unified accounting, unified logo and unified management. Unified distribution is an important part of the core competitive power of chain management. There are many researches on distribution, and most of them focus on the locating of distribution center, planning of distribution route, storage management, sorting route and management information system. But there are few studies on distribution mode, which has large influence on the distribution performance of chain enterprises. Based on the status quo, this paper analyzes the distribution mode of chain enterprises. Hope that this paper could attract many attentions so that more people can study on it.First of all, beginning from the development of chain management enterprises, this paper introduces the conceptions and characters of chain enterprises and distribution, and then analyzes development situation of the distribution of chain enterprises home and abroad and points out the problems of native chain enterprises.Then, this paper analyzes several typical distribution modes in China and the influencers of them. At the same time, the paper indicates that the choosing of distribution mode is a dynamic act. At last, the paper establishes the hierarchy analysis model. Considering that the elements which form the judgment matrix have the character of subjectivity and the dynamic character of distribution mode, this paper constructs the synthetic ordering- sensitivity analysis model of AHP. This model combines the sensitivity analysis with the consistency of judgment matrix, making the result more identical to actual practice. Then this paper applies the model into Chengdu Huhui Chain Commercial Group.