Study On Estimation And Upgrade Strategy Of Competitiveness Of Beijing Tourism

By using the theories and methods of competitiveness,economics,regional economics and tourism science,the author defines competitiveness, tourism industry and industrial competitiveness, tourism region and regional tourism industrial competitiveness strictly. According to some principles,an index system of regional tourism industrial competitiveness is set up, and the methods including expert investigation, radar map method are used in the paper to evaluate tourism competitiveness of Beijing. The author compares competitiveness of Beijing tourism with HongKong tourism to find the problem of Beijing tourism and puts forward the measures to improve competitiveness of Beijing tourism.This thesis consists of five parts:In part one, the basic concepts of competitiveness, tourism industry and industrial competitiveness, tourism region and regional tourism industrial competitiveness are defined. Based on using"diamond"model of E.Porter, the author sets up a"regional tourism industrial competitiveness"model. In the model,the competitiveness components which constitute regional tourism industrial competitiveness can be classified into four groups, the enterprise competitiveness , the factor competitiveness , the basic competitiveness and the environmental competitiveness. This paper comes to the following conclusion by founding analysis model and indicator system: The performance of a regional tourism industry is finally depended on the competitive advantages while not the comparative advantages. The sustainable development of regional tourism industry is a layered and complex system. It relies on more integrated competitiveness than relative advantage of resource itself.In part two, analysis of current situations of Beijing tourism and the influential factors of tourism competitiveness.In part three, the author sets up an index system of regional tourism industrial competitiveness according to the enterprise competitiveness,factor competitiveness,the basic competitiveness and the environmental competitiveness. The methods including expert investigation and radar map method are selected as key methods to evaluate regional tourism industrial competitiveness. On the bases of these, the author compares Beijing tourism with HongKong tourism from the four levels, analyses the advantages and disadvantages of competitiveness of Beijing tourism.In the last,the measures to improve competitiveness of Beijing tourism are put forward. That is to say, effective measures must be taken from the enterprise competitiveness, the factor competitiveness, the basic competitiveness and the environment competitiveness to boost competitiveness of Beijing tourism.Part five is the summary of the whole paper.New ideas in the thesis: First,from the view of theory, the paper introduces the theories of competitiveness into tourism study system, explores the framework of theory and methods of evaluating international competitiveness of tourism industry, widens vision of the tourism economics and enrichs the ways and methods of tourism analysis. Accordingly,we can anatomise the complicated system of tourism economics deeply and roundly. Second,from the view of practice, for the first time,the author carries out the study on the evaluation and upgrade strategy of competitiveness of Beijing tourism. It is not only a systemic diagnosis to the competitiveness of Beijing tourism currently,but also a scientific planning for Beijing tourism how to participate in the international and civil competitiveness and how to promote its competitiveness in the new century. Besides,it provides a practical new idea and a new method for tourism decision-makers of Beijing and other regions alike. It is of certain practical significance to the tourism industry development of Beijing and even the whole country.