Research On Marketing Strategy Of NS Limited Company

The essay explains the history and current situation of NS Co.'s business. In the view of the decline of sales figures and profit, it makes a synthetical analysis and research of the factors that influences NS Co.'s profit. It also points out the existing problems. As well it puts forward a new business strategy.The"Real-case research method'is used in this essay. It combines the business management theory with the company's administration and running situation. According to Marketing, Competition, Group & team Theories, it tries to find NS Co.'s marketing plan and strategy based on outlook of analysis and research of the company. It puts forward a new strategy as follows:Using academic advance as guidance; The service division as the core; Targeting the upper end of the market; Taking new products as backup; Strengthening the construction of channel sales; Forming a new business management system; Improving the synthetical marketing competition capability through an effective business structure combination.The essay has important reference value to make and adjust NS Co.'s business strategy. It refers to the company improving its success level in management and business.