International Reference And Thoughts Of China's Commercial Banks Developing Private Banking Business

On December 11, 2001, our country officially becomes a WTO member. In the negotiations process, our government strived 5 years transition-period for the open of our country's banking industry. After 5 years'financial reform, although Chinese bank have obtained magnificent achievement, the foreign capital bank comprehensively entered the domestic market brings our banking industry the huge challenge along with canceling the foreign capital bank service limit after December, 2006 ,. Especially in the service aspect, the foreign private banking already stared at the low cost, the high income private banking service, moreover the personal bank service also was the service that the foreign capital bank's experience is rich; our country commercial bank experience is short. In fact, the private banking service also is the commanding point that foreign capital bank seizes the Chinese market. Understanding the private banking service, studying the foreign private banking service the experience, speeding up private banking service of our country is the development our country commercial bank's required course.This paper includes 5 parts. The first part has carried on the brief outline to the private banking service; Private banking is the special and entire service supplied by the commercial bank for customers who have plenty of assets. Its characteristic is the high service beginning, the broad scope and strong individuality. The beginning aspect, the foreign bank general request lowest finance property scale above 200,000 US dollars, some even amounts to 5 million US dollars; The scope aspect has generally included the investment service, the banking service, the consultation service and all wealth management aspect service; It provides the service that is a one to one, suddenly reveals its individuality characteristic .These characteristics decided the private banking is one kind of low cost, high income, small risk wealth management service, or is a high-level financing service; it belongs to the commercial bank intermediary business.The second part introduced the domestic and foreign private banking service development history and at present development tendency in the domestic; The development of overseas private banking service had a history of hundred years, The earliest personal bank service origins from 16th century in Switzerland the long-term management made the overseas private banking accumulate more experience And accumulation massive wealth. In domestic, our country at present still did not have the real private banking service, only had its slower form that called personal financing service. Along with the fast development of our country economy and the opening up of banking industry to foreign countries, the private banking service in the near future will certainly to enter our life. In the domestic competition of private banking service, the foreign capital bank and our commercial bank stand at the same identical starting line. In the benefit actuation and under the rich experience background, the foreign private bank inevitably captures the private banking service achievement the Chinese market as the key service.The third part discussed our country from the supply and demand to develop the private banking service necessity with emphasis; How to faces the overseas private bank the competition, how to strengthens our country commercial bank the strength, the development has the Chinese characteristic the private bank service, has become the important question which our country banking industry faces. The condition of the private banking service developing in our country is already basic matured, economy long-term steady, fast development, the high income crowd's quantity and the quality quite were high, from the aspect of occupation, age, degree and so on all presented the different financial characteristic, had the very high private banking service demand. The domestic commercial bank although has not developed the private banking service, the continuously key investment in personal banking service also to accumulate quite many experiences for the private banking service for many years. The financial product provided by our country commercial bank is gradually increasing, the compound financial talented person quality which rises is gradually enhancing, will certainly to be able gradually to satisfy the need to private banking service develop.The fourth part introduced the successful experience of the foreign private banking; The overseas success personal bank development course has provided the sample to us which may profit from. The Hong Kong and Shanghai Bank Personal Bank service's rapid development is through the purchase, annexation means realization Through the purchase, the merge means, may the rapid expansion our country commercial private banking service strength; Meanwhile in the service flow, service propaganda, product development, high-quality service also has the value which very multiple-valued we studyThe fifth part proposed the development countermeasure of domestic private banking service In the present competitive finance environment of our country, commercial bank has the necessity to strengthen to manages the idea, the service level, the innovation ability, the fund strength, the management experience value when development private banking service, makes the adjustment in the management strategy aspect, unceasingly innovates in the service aspect, adapts the new condition of our country finance industry development. The financial supervising and managing department also should make in the policy aspect diligently, develops for the private banking provides the good policy support and essential supervising and managing.