Study On The Service And Operation Innovation As Well As Standardized Management Of National Trade Association

Trade association in China generates from two modes: internal and external. And both of them hold the nongovernmental as their final target. This article studies the trade association's survival and development after its nongovernmental innovation from the view of service management innovation and standardized management.This article demonstrates the meanings of trade association's emergence with the transaction cost theory from the view of the new system economics. It makes analysis on the power mechanism of trade association's emergence and development with the system kinetic theory from the view of system vicissitude theory. From the view of the agent theory, this article analyzes the emergence of the service management of trade association. And from the view of innovation theory, it studies the ways of service management innovation of trade association. It also researches on the surveillance mechanism of trade association from the view of organization equilibrium theory, and analyzes the meanings and content of standardized management of trade association.This article uses the literature method to analyze the operation of trade association in America, Germany, Japanese and China. It raises problems on service management and standardized management of trade association in China by empirical research study. It also puts forward the meanings of learning from the developed countries. At the end of this article, it uses questionnaire to research on the present status of service management of the trade association in Shenzhen. Through comparative study and the result of investigations, this article draws the following conclusions: trade association in China should be further deepened and accelerated; service management innovation can be realized through the enlargement of service scale, the increase of service item, the improvement of service mode and raising of service level; the key of standardized management of trade association lies in the establishment of internal rules and regulations as well as the support of external law making.