| Fiercer competitions are going to face our product providers since home market is to be broadly opened to other countries. Markets are also becoming over-segmented with greater uncertainty as living conditions improving and business Ads stimulating. To continuously make and keep competitive advantages over others in that coming near perfect competition situation, business at home should learn to always keep consumers' concern, market trend and customer satisfaction in mind while making their product line decisions, either for market share or profit purpose. The product line planning is the mid-term strategy based on the in/out circumstance of enterprise and long-term object.This paper, based on the study of the theories of project portfolio management and product line planning,indicates that product line planning essentially can be treated as combination of product projects. So the theory and method of Project portfolio management can be applicated into the enterprise's product line planning. It provides corporation with portfolio management tools for new products development based on the strategy, emphasizes on the role of strategy in the new products development project management. So as to achieve a balance of projects in terms of short - term economic performance and the cultivation of the enterprise's core competence, and obtain sustainable competitive advantage by portfolio management for companies.This paper try to probe into appraising the performance of product project portfolio in conjuction with case study, and it discusses the balance between demanded resources and the available resources, as management has difficulty balancing the resource needs of projects with resource availability.Taking XX Company as an example, the paper researches the company's product line planning. On the basis of a detailed analysis of its product lines, emphasis is placed on the new product project chosing and the appraising of the performance of product project portfolio. |
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