Research On Multinational Operation Strategies Of Shengli Oilfield

Since the 1990s, Our country had successively promulgated a series of encouraging domestic enterprises to invest overseas, Transnational business policies, the"Going out"strategy on petroleum industry was proposed in, which had been in a certain scale and obtained certain achievements. But during the process of multinational operations, our researches on this theory lagged behind the tide and the real problems that were faced couldn't be overcome. As regards to those problems that are faced now or will be faced by the petroleum enterprises in our country, some suggestions are given in this paper.Based on Relative Preponderance Theory, Energy Development Theory and International Trade Theory, the scientific, the feasibility, the necessity and the strategic meaning of our country's participating in the overseas petroleum development are expatiated. Through analysis of overseas operations of Shengli Oilfield, first, using the tool of SWOT, the strength, the weakness, the opportunity and the threat of Shengli Oilfield in the overseas competition of petroleum exploration and development are compared, so that the strategic outlet can be found under the condition that the interior environment factors can match the exterior ones; secondly, using Michael Porter Model, through the analysis of the exterior macroscopic environment of multinational operations adopted by our petroleum enterprises, the driven force of competition of overseas petroleum industry is described and how our petroleum enterprises should enhance their own ability of competition; thirdly, subdividing the international petroleum exploration and development market, the entrance modes of overseas petroleum market are classified, and on the basis of real situations of our petroleum enterprises, the objective market and entrance mode options of overseas operation strategies of Shengli Oilfield are proposed; fourthly, linked with Shengli Oilfield's own characteristics, multinational strategic objectives that are in accordance with the real situations are framed and the suggestions on the multinational operation strategies of Shengli Oilfield are given, the strategies of which can be divided into four parts: the strategy of talent, the strategy of technology, the strategy of market and the strategy of management.It is shown that, through the researches on the multinational operation strategies of Shengli Oilfield, it is feasible for our petroleum enterprises to"go out"for oil, in which many factors of different respects are needed to function mutually. Not only is a international special team with good technology needed, but also the support from our government and a good political and economic environment and a good international macroscopic environment as well.The researches in this paper could give some advice to the multinational operations of our petroleum exploration and development enterprises and are of certain theoretical instruction significance to those enterprises.