The Research Of Current Situation And Optimization Of Service Industry

Since the 1970s,all countries began valuing the development of service industry which piays an import role in economy growth and makes the global industrial structure change from "the Industry Economy" into "the Service Economy" . The service industry, especially the modern service industry is the important power to promote the economy growth. Although the servige industry plays a more and more important part all over the world, the theory research of service industry no matter at home or abroad is still difficult, and deficient in economic field. Entering the new century, the new development of service industry has a new demand in the research of the service theory. The ties of traditional ideas and the ignorance of service industry lead to so many problems such as lower development, irrational industrial structures and so on. So the research of service theory become more important. This essay analyses its problems and causes from the current situation in service industry, interpret the directions and strategies in theory, take the development of service industry in Qingbaijiang for example and put forward relevant strategies .First, based on the research achievements in internal and external countries, this essay sums up and define categories of the service industry, analyses its current situation and reasons and comprehensively explains the development of service industry by SWOT. Secondly, this essay puts forward the research of optimization, explains the strategies for our country in the new century that is, continuing to develop the traditional service with new attitudes and ways and bringing the fresh blood in it. To develop the modern service industry, deal with well the relationship of modern service industry, manufacturing industry and traditional service industry, the relationship between market mechanisms and market control and solve the obstracts.Finally, from above, this essay analyses the opportunity of the service industry in Qingbaijiang with PEST and puts forward thekey tasks and protection measures.