The Studies Of Pilotage Business Development Of Guangzhou Port

Chinese pilotage has long history, it went through three periods, and has been exerting great function in the course of Chinese ports building and development.China joining WTO will supply a good chance for Chinese pilotage, and carry severe challenge. The economy in South China is developed, and there are lots of ports here. The opponents of Guangzhou Port is suffering threatenFirst, I introduce the survey of Chinese pilotage, including its development of history and management system, expound the chance challenge that the Chinese pilotage will be faced with. Then, I analyze the macroscopic factors that affect the demand of pilotage, that is economic,natural,technical and political factors. I apply Five-forces model, linking the pilotage's reality, to analyze the pilotage competition, point out the demand of pilotage will rise, and pilotage business can still rely on its special superiority to gain high interest. On the analyzing of pilotage service quality, I apply Ansoff-matrix to clear out the company should select specialization develop strategy in the future, to reach the goal through the tactics of raising service quality and opening up new relative pilotage business. At last, I suggest that the company should change the running concept, realize crisis and competition, pay attention to talent training and equipment renewing, establish effective encouraging system, supply strong support for business development, and increase the competitive ability.