Competition Strategy Of UPS

Since 1980s, international famous express companies began to enter the Chinese market according to the demand of Chinese Economical and Trade development. UPS enters Chinese market at this time. As one of the biggest express companies in the world, UPS has haven large market. UPS does not take right strategy so that it has some problems. The researching of UPS' competition strategy can improve its market share.Firstly, we analyze the external environment and the internal environment which UPS has to face by SWOT analysis. According to the analytical result, UPS has large advantageous in human resource, information system and transportation power. And economical development in China and changing of Chinese government attitude bring some development chance. The Chinese consumers' characteristic and UPS' high price' strategies have huge conflict. UPS can not adapt to changing Chinese market because of slow mainland process. The internal and external environment takes chances and challenge. And we do the quantitative analysis by EFE. The result shows that UPS is in an attractive external market and has strong competition dominance.Secondly, according to SWOT analysis, UPS can choose four strategies, that is, market exploitation strategy, market infiltration strategy, idiographic target strategy and exit strategy. According to QSPM, the market exploitation strategy gets highest score. So, UPS should take market exploitation strategy as its competition strategy.At last, in order to develop UPS better, we give some suggestion from the following, such as, increasing the service quality, improving propagandize by advertisement, perfecting the market system, building joint investment company and nets and make use of UPS' information system.