Research On Sichuan Xingwen Shihai Area Tourism Marketing Strategies

Geological Park, Forest Park and other natural scenic spots are the development of China's tourism resource base. In recent years, many local places had been strategies for the development of tourism and sightseeing, so that this area is becoming increasingly fierce. Although there are many successful examples in the development of tourist resources, that has promoted the development of the local economy, the economic development of the tourist industry as a pillar industry. But there are also substantial business development unwise or improper example, the tourism industry so that long-term low-level scenic spots wandering, for example, as a "national AAAA-class scenic area", "World Geoparks" Xingwen Shihai scenic areas since the establishment of a now 20 years Lane, the development of the tourism market has not reached its desired level. This paper Shihai the actual geological parks, on how to expand the tourism market, and allow more tourists understand Shihai, understanding Shihai, promoting the tourism industry in the area of large-scale development, thereby bringing about all-round development of the local economy, to some understanding.In this paper,being introducing the Xingwen Shihai scenic spots basic profiles to enable readers to Shihai the profile of a scenic areas understanding that the natural scenic areas of socio-economic profiles, Shihai course of the development and construction of scenic areas and the current status of tourism. Then on Shihai area tourism resources and prospects of development of the tourism market done a systematic analysis and projections, which tourism resources in the area of the state, respectively, by two methods of qualitative and quantitative evaluation of tourism resources, tourism in the area market outlook forecasts, SWOT analysis on the use of scenic spots status of the tourism market more in-depth analysis, through the creation of the linear regression model to predict market trends, the analysis proved that through these scenic spots for the feasibility and market expansion Necessity. Scenic Spot market through Shihai provided by the Department of the operation of information and scenic areas of scenic spots for tourists travel demand on the basis of a questionnaire survey of the characteristics and needs of visitors for statistical analysis, and scenic areas of the tourism market breakdown, and ultimately based on market segments scenic spots and the actual operation of a target market selection, positioning and development. In view of the area tourism market analysis, with different levels of travel demand tourist's difference, and proceeded to put forward area tourism market development strategy. Scenic Spot market expansion that is the marketing strategy - product strategies, pricing strategies, channel strategies, marketing strategies and market expansion safeguards - personnel training, financing and ecological and environmental protection.The author hopes that, through the operation of these have some meaningful practice area tourism market strategies, can Shihai hole Rural Tourism Development scenic limited liability company's future market development provide valuable reference, but also for many scholars to study tourism market law , tourism products and tourism to the mode of operation and case studies provide supplementary reference.