The Study On Cross-Cultural Management Mode Of Chinese Enterprise In The Internaitonalization Growth

Globalization is the 21st century international economic development in an important feature, in the future it will show its growing importance and status. For a modern enterprise, the era of economic globalization means that the true advent of enterprises will face two basic tasks: to protect their own markets and to expand overseas market, which makes the implementation of the international business strategy of the 21st century as its new mission. Economic globalization has promoted the capital, technology, knowledge and goods flow in the world, China's private enterprises have taken the country and participate in international competition provides an historical opportunity.The internationalization of enterprises operating activities is not only an economic activity, is also a kind of social and cultural activities, will experience different cultures mutual impacts of the conflict, integration process. China's private enterprises in the international cross-cultural business will always be in business process and the heterogeneity of a multi-cultural environment, especially in economically developed countries and the Western economic exchanges between the East and West cultural differences and inter-regional cultural differences in the international business will be reflected in economic activity.When Chinese enterprises for international operations when they are confronted with the parent culture is fundamentally different from that culture, and the decisions of the different cultural values, attitudes and behaviour. This came from different cultural backgrounds as a result of value orientation, and behavior and the different ways of the cultural friction will be a multinational operation and management failure and to the implementation of the strategy of international straits one of the causes.Therefore, cross-cultural management has become affect China's international business enterprises an important factor. How cross-cultural management to achieve integration and cross-cultural integration, and take effective management tools, and promoting China's private enterprises and healthy development of the international business activities of the cultural conflict to a minimum, to enable Chinese enterprises to participate in international competition and better adapt to cultural environment, and gain competitive advantage and the initiative is that the Chinese enterprises in the cross-cultural activities in the international economic importance and worthy of study must be a major issue.At present, the cross-cultural management research, mainly concentrated in the management of multinational companies cross-cultural research, human resources management studies cross-cultural, cross-cultural comparison of the management study, the eyes focused on Sino-foreign joint ventures in China and China's foreign direct investment Cross-cultural management, or the works of literature are still quite limited.In this paper, on the basis of previous studies, in close connection with the development of Chinese enterprises and their own characteristics, transnational operations of Chinese enterprises in cross-cultural management issues. In-depth analysis of cultural differences and the cultural clash caused by the foundation, the authors put forward a number of cross-cultural management mode construction of specific countermeasures.