The Research Of Chinese E-Commerce Profit Mode

With the popularizing of Internet, e-commerce in China is also growing more vigorously than ever before. Although many e-commerce website launched fee-charging business and still kept fairly wide scope of business and customers, the e-commerce industry has not find appropriate profit modes. The same to traditional industry, no matter what good products and services they provide, as long as the e-commerce enterprises could not make profit, they cannot exist and develop. Therefore, find a proper mode to make profit becomes the most urgent task for the development of e-commerce in China. This paper focuses on analyzing the profit modes of e-commerce in foreign countries and the development of e-commerce in China. Based on this, it explores the appropriate modes of making profit for e-commerce in our country.Firstly, this paper defined the concept of e-commerce profit modes and analyzed the significance of research on the topic. The profit modes in this article are a system, in which the e-commerce enterprise could provide value for customer and gain benefit. And it simply talked about how an e-commerce enterprise could make profit. The research on this subject could not only enrich the system of e-commerce theory, but also has significant sense for the tong-term development of this industry.Secondly, the paper comprehensively analyzed and summarized the research status of this subject. The research on e-commerce profit mode is not systemic and deep enough. Some of them research from a macroscopic view, but are lack of thorough analyze on the realistic problems. Some of them research on parts of the e-commerce and could not comprehensively reveal the profit mode for the whole industry.Then, based on the analysis of the research status, it chose a reasonable classification system for the e-commerce profit modes. That is, according to the three key elements, product current, service current and information current, it classified and illustrated modes based on sale of product, modes based on sale of service and modes based on deliver of information.Finally, this paper aggregates the issues and solutions ,that presented in the implementation of the three profit modes in China. Then it points out the significance of these success cases on constructing e-commerce enterprises' profit modes. However, in the process of developing e-commerce, the adjustment and innovation is still needed in different cases to realize the e-commerce in China.