Research On The Inbound Tourist Market Of Hunan Province Based On The Characteristic Of Temporal And Spatial Variation

The main purpose of this paper is carrying on the dynamic localization, putting forward some strategic proposals for inbound tourist market of Hunan province, striving for more and steady inbound tourists, providing the basis and reference of policy-making for the tourism administration and the tourism enterprise of Hunan province. The paper analyzed dynamically and systematically the historical development process in the recent 30 years and the characteristic of temporal and spatial variation, etc on inbound tourist market of Hunan province. In view of the topic character, it has utilized simultaneity qualitative analysis and quantitative analysis research technique such as the literature analytic method , the statistical analytic method and the comparison analytic method and so on.First the paper studied the temporal changing rule and spatial structure evolving progress of the income level and the tourist market of the Hunan' s inbound tourism based on the statistical reference data near 30 years: computed the change situation of inbound tourist flow using the index model of time change intensity, analyzed the characteristics of spatial structure using the hierarchical cluster analysis method, also used spatial centralizing index method to analyze the successional variation process of spatial structure on inbound tourist major origin countries and inbound tourist destination.Secondly, this paper used the method of familiarity with scenic destination and market competitive state to analyze the characteristics of the temporal and spatial variation of inbound tourist markets structure in Hunan province, and analyzed the familiarity with scenic destination and market competitive state between relevance.Next the paper measured the competitiveness of Hunan in every inbound tourist major origin countries market using the RCA index, analyzed the changes of temporal and spatial variation of inbound tourist major origin countries markets on competitiveness, then measured and analyzed the changes of temporal and spatial variation of every inbound tourist major origin countries markets on competitiveness with the IPA method.Finally it elaborated some strategic proposals for inbound tourist market of Hunan province: After locating the target levels of inbound tourist market, putted forward the overall strategy on broadening the inbound tourist market, proposed the market development concrete countermeasures of broadening the inbound tourist market aiming at the development reality of inbound tourist major origin countries markets in Hunan province.