The Characteristic Of Spatial And Temporal Research On The Inbound Tourist Market Of Xinjiang

Based on1994-2012Xinjiang inbound tourism statistics, combined with thedevelopment of Xinjiang tourism market, this paper used the method of literature,comparative quantitative analysis, statistical analysis, cluster analysis method and themethod of quantitative analysis and qualitative analysis, to search the rules of spatialand temporal characteristics,Preference Scale and Competition State of inboundtourist market in Xinjiang. Based on the analysis results, this paper proposed severalmarket positioning and segmentation strategies of Xinjiang inbound Tourism Market,aim to provide reference for decision-making and management department ofXinjiang tourism and tourism enterprises.First I studied the temporal evolution of the Xinjiang inbound tourism marketcharacteristics, using annual concentration index, annual changes in the index, thechain growth and other indicators which could reflect the rules of inbound tourism onthe time of development; I used the method of cluster analysis, analysis of geographicconcentration index to find the law of inbound tourist market space evolution, aim tofind out the problem in the development in long history.Then I used the pro-competitive state indicators to analysis Xinjiang InboundTourism Market, combined with annual concentration index and the pro scenecorrelation analysis, and the pro-state analysis and competitive landscape of therelevance of inbound tourist to search the evolution law on Preference Scale andCompetition state in Xinjiang.Finally, I explored the strategies elaborated inbound tourist market in Xinjiang.Six suggests will be listed to solve the problem, for example: the target marketpositioning, target market segments, the development of tourism products, tourismpromotion, crisis management, tourism and human resources to promote inboundtourism in Xinjiang tourist development of the market. The final propose is make outsome reference for department and tourism enterprises, which could be feasibility andPractical for the development of Xinjiang.