Discuss Enterprise Culture Construction Of The Municipal Branches Of China Netcom

China Netcom Group Corporation (hereinafter called CNC) is a large state-owned communication service provider. In recent years under the telecommunication system reforms regulated by the government, CNC has had great changes about the management business scope, market environment, administration system, etc. According to the place of management achievement CNC has faced with the worse situation. Constructing enterprise culture well can promote the corporation core competence, and also provide the solid support to the idea renew, system reforms, strategy integrate and etc. The hardware strength of CNC has already been up to the certain scale. At present CNC must pay high attention to soft strength construction and the enterprise can be larger and stronger. CNC only has established powerful enterprise culture and can resolve various contradictions in the economic flood tide.The enterprise culture of CNC is now at the initial exploration stage and has massive links to break through. China Netcom faces serious competition market by the analysis of Porter Five Elements. Through the analysis of the basic theory of enterprise culture and its functions, establishing excellent enterprise culture for CNC is urgent and essential. Comparing the enterprise culture of domestic telecommunication companies has certain model significance for China Netcom. The paper investigates Anyang Netcom's present enterprise culture, which indicates that the municipal branches of China Netcom have lots of questions in the process of building enterprise culture. In theory with practical basis the development ideas are proposed for enterprise culture construction for the branches. Finally the paper explores the concert implement methods to enterprise culture construction from six aspects.