The Rural Endowment Insurance Business Research Of Shandong Province

Since 1982, New China Life Insurance business has been resumed operation, China's insurance industry has experienced unprecedented, and gradually expand the course of development. However, the life insurance industry in the rural areas in recent years have developed. For the rural old-age insurance business and the development prospects of the development of space is a very worthy of study areas. Therefore, in this study the text book at home and abroad on the basis of use of 7-11 months in 2007, "the rural old-age insurance in Shandong Province on market supply and demand," the support of the team, under the guidance of Shandong Province in the survey data, to analyze and study the impact of the peasants to buy commercial pension insurance microeconomic factors were analyzed. Article by seven components:1, Foreword. Among the topics on the background and significance of the respective topics, and explains. And this study ideas and methods.2, Literature review and innovation. Research carried out at home and abroad have been reviewed to identify strengths and weaknesses in order to determine their own writing focus.3, The impact of rural endowment insurance business effective demand, the general factor analysis. Will have an impact on the rural old-age insurance business effective demand factors to examine, in light of this thesis by the empirical analysis of the factors, theoretically determine empirical data for the survey factors.4, Affecting rural endowment insurance business factors study. Shandong Province to the three places in the field survey for the foundation, and the rural peasants of their personal, family characteristics start inspection of rural residents endowment resources, the peasants of commercial pension insurance needs of the existing commercial farmers in the old-age pension insurance in the real role, commercial farmers on the old-age insurance cognitive and aspirations of farmers and the existing pension conducted a survey, so as to the rural old-age insurance business to the further development and reform empirical basis.5, Logistic regression analysis. In the factors on the basis of the significant factors were Logistic regression analysis, the significant size of the figures used to quantify.6, The results of the discussion and policy recommendations. An Empirical Study of the results of the analysis, and, based on a number of development proposals.