Merchandise House Investment Risk Analysis And Countermeasure Research In Our Country

From the housing policy reform, merchandise house market has gradually become one of the most important investment fields in our country. However, the market is still not mature. In the past few years, the development of the real estate enterprises is smooth, so the management of the merchandise house investment is rough. But along with the extent of the real estate industry, the competition is more and more fierce, so how to evade risk and make sure the investment on merchandise house will be successful. It is the initial problem for the real estate enterprises.After reading lots of related materials, first the paper finds the merchandise house risk and the lets the most important risk factor explicit and explains the risk factor. Then we built up the risk factor system of the merchandise house in our country. Based on the system and the fuzzy evaluation judgment method, divide the risk of the merchandise house to five classes, build the evaluation model of the merchandise house investment risk in our country. Then research the main countermeasures to the merchandise house investment risk, among we mainly analyze the Supply Chain Management(SCM) of the merchandise house and the diversification policy. Lastly research the Rong-Hua building' risk as an example.