The Research Of Sales Channel Conflict Management Of BOSCH Power Tools In Shannxi Province

The power tools' marketing of china stand like the legs of a tripod is forming, the market competition is becoming fiercer and fiercer. The competition between operators is no longer just the competition of coverage rate and customers in the traditional way, but turns to the level of dealers, and the channel conflict is on the verge of breaking out.This article discusses the causes inducing the enterprise channels conflict and the processing methods emphatically from two stratification planes of theory and practice. First unifying the domestic and foreign experts' research about the channels conflict, we analyze channels conflict types, main channels conflict behaves, Inducing reasons and conflict management by the numbers. Then taking these theories above as the basis, we carry on the profound discussion on the channels conflict of BOSCH power tools ,analyze it's vertical channels conflict, horizontal channels conflict and multi-channel conflict, At the same time analyze the immediate causes and the in-depth reasons which these conflicts produces, In addition, we also discuss the environment function of alleviating and catalysis in distribution channels conflict of BOSCH power tools. Finally, we propose three measures to solve the conflict problems existing in distribution channels of BOSCH power tools.Through researching the distribution channels conflict of BOSCH power tools ,we can let the members in this channels to understand the existing conflict more clearly, bring forward guidance and corresponding measures for solving present problems in the distribution channels, at the same time also provide the references of the reason analysis and the general processing manners of distribution channel conflict for similar enterprises in the correlation trades.