The Research On Development Strategy Of The Railway Electrification Construction Enterprise

The railway electrification construction enterprise is a middle size state owed enterprise majoring in construction and implement. It produces many shortcomings for economic system problem, as well as most state enterprise. At Present,there are many things to bring a great developing chance for Chinese enterprises,including the further renovation of economic system,the improvement of market mechanism,the continued enhancing of GDP. At the same time, it also bring existing threats to a state owed enterprises, especially to the middle Sized state owned enterprises, due to the increase of competition and the lost of monopoles sites. For these reasons,the railway electrification construction enterprise makes out the strategy which can be adapt to the present developing chance and acquire long-terms challenging merits in the future,which has a important meaning for the existence and development of the enterprises.On the basis of the fact of the railway electrification construction enterprise and the theory and experience of marking strategy, this thesis give a deeply analysis in many dimensions, such as the environment of enterprise development, stage of enterprise development, the status of business of enterprise, the enterprise's resource and competence, the key point of the success. At the same time this paper uses the SWOT model to analyze the railway electrification construction enterprise, and point out the strength and weakness which the enterprise has, and the opportunity and threat that the company feces. Finally, the paper comes up with the solution scheme on how to establish and implement the enterprise strategy by the analysis.In addition, based on the research of the railway electrification construction enterprise developing strategy,the paper makes a profound thought of the developing problem of the railway electrification construction enterprises, and hopes it can provide some references and aids for those .