Analysis On The Status Quo And Development Strategy Of The Animation Industry In China

Movie and animation industry is an important culture industry with capital-intensive, technology-intensive, knowledge-intensive and labor-intensive features. It is the emerging and sunrise industry in 21st Century with great potential of development. It is characterized by large consume group, large market demands and long lifecycle of product as well as expansive coverage, high cost, high input, high risk, high added value and high internationalization degree. Because Chinese animation industry has just taken shape, the researcher and time for it are limited and research into relevant areas remains superficial. This article focuses on the basis of industrial structure, inside and outside environment, market status, etc to find existing problems for Chinese animation industry and summarize the applicable experience through introducing developmental experience for animation industry in relevant counties. Base on analysis and research, it tries to find the countermeasure for settling present problems in Chinese animation industry and developmental strategy, so as to make its humble contribution.Apart from introduction and conclusion in this article, there are six parts in the text. Chapter One makes an overview about Chinese animation industry and introduces the background and purpose of subject research; Chapter Two analyzes the inside and outside environment of Chinese animation industry and the market character of animation industry; Chapter Three puts forward four outstanding problems existing in Chinese animation industry on the basis of analysis; Chapter Four abstracts and summarizes the applicable experience for Chinese animation industry through introduction of relevant experience about national animation industry development; Chapter Five concludes countermeasure and developmental strategy that should be adopted for national animation industry development; and Chapter Six is the outlook of future developing trend for Chinese animation industry and summarizes six possible trends, for the reference of both insiders and outsiders.